Associate Professor Li Xiuping is an Associate Professor at the Department of Marketing, National University of Singapore. Associate Professor Li Xiuping gained her Marketing PhD degree on 2006 and she also began her career at NUS since 2006. In 2014, Associate Professor Li Xiuping was awarded the Faculty Young Researcher Award.

Associate Professor Li Xiuping’s main research areas including consumer judgement and decision making, pricing and loyalty program, time preference and intertemporal choice in consumption. She has published in high-ranking journals including Journal of Consumer Research, Information System Research, Journal of Consumer Psychology, Psychological Science. She also participates in Professional Service as the Editorial Review Board of Journal of Consumer Psychology and Journal of Consumer Research.

Link: https://bizfaculty.nus.edu.sg/faculty-details/?profId=151